Sinclair Digital
June 2019 - present
News broadcasting has gradually become archaic, so our industry needs to keep up with the times. People still care about and seek out the news, based on our persona research, but we want people to engage with our content more interesting ways. Our content is still relevant but the means in which they get it needs an upgrade.
My team set out to create a new native mobile app that introduces gamification and social communities to the news consuming experience. As the product design lead, I worked with the Product Manager to gather insights from people through interviews and surveys about what initial requirements should be prioritized for our MVP. I transformed them into interactive prototypes and finally into high fidelity deliverables with a brand-spanking new design system to go along with it.
Tools - Sketch, Illustrator, After Effects, Surveymonkey, Whiteboard, Paper & Pencil
Partners - Visual Designers, Product Manager, Developers, Executive Stakeholders